Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine result page including Google, Bing, Yahoo and other search engines.
Combining Search engine optimization and Web Design services is challenging because there are many factors on both sides to consider. There are constant battles between the design, the content, the programming, the marketing, and the optimization techniques. The designer must respect that the site he or she is designing will eventually be optimized. Therefore, additional space needed for content must be allocated. The programmer must be flexible to accommodate the various calls to action provided by marketing as well as the optimization techniques involved. The SEO specialist should communicate with the design team and the programming team to orchestrate a smooth transition from Web Development to SEO Services.
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