Why We Love Magento Web development (And You Should, Too!)

In the last week of April this year, we saw Magento announced its Enterprise edition 1.14.2 with various amazing features for better ROI. Magento Web development has become more than a fun job for developers after these changes. There are so many things that have been taken into consideration from both, developers as well as customer’s point of view. It has always been the first choice for e-commerce websites and this edition will give more power to the community. Most of the bugs are fixed and various functions are added to make a better shopping experience for users. If you want to find out the changes made in a new edition of Magento, keep reading.

magento web development

1) More power to streamline Customer engagement.

Magento Web Development gives an authority to add various options which boost and maintains the customer’s interest in the website. There are better options for the customer to stay tuned to the website through the social media accounts as well. Customers can also choose to purchase the products later. There are also options for merchants to arrange contests through social media and integrate them with the website.

2) Five New Automated Product Category sorting options:

Apart from what I mentioned in the previous point, there has been an addition of total five new automated product categories in the new Magento edition. This edition offers an access to the merchants to re-arrange various categories to display the best-sellers, higher-margin products or latest products at the top of the category. Merchants can also filter the products based on their colors and can create seasonal campaigns for the customers. The customers can sort the products based on the color and the seasonal campaigns. Whenever any of the product is removed or is out of stock, these automated product tools continue to make adjustments and filters in the available options.

3) Enhanced Google Tag Manager for better tracking:

The new edition has an enhanced Google Tag Manager which enables the merchants to track the audience of his website easily with the help of tracking tags. It helps them by generating the reports for the following activities: audience measurement, customizations, retargeting, search engine marketing and various other features without even changing and modifying the code. Another benefit of Magento Web development is that it can directly send the conversion and shopping reports to the Google analytics enhanced e-commerce and third-party analytics solutions which help the merchants to measure his periodic sales and reach reports.

4) Easy-to-develop Magento iOS App:

T he new Magento edition includes Magento Mobile SDK that allows the merchants to create a Magento iOS app effortlessly. This app comprises various features that most of the businesses and customer expects i.e., user accounts, promotional categories, customer credits, checkout process and also an API that basically connects this App to the Magento Web store.

5)  Automated Functional Testing Frameworks:

T his is the best part of the updates. Both, Magento Enterprise edition as well as the Community edition supports nearly 170 automated functional testing frameworks which will effectively help the overall quality of the website. Magento Web development has another benefit as it will also save a lot of time that is invested in testing as most of the basic things such as the adding extensions, upgrading and customizing can be done and tested by the merchants on their level itself.

If you are a developer, the new edition is definitely going to make you fall in love with the Magento Web Development. Want to give it a try? Connect with eLuminous Technologies who have an expertise in eCommerce development, especially Magento. Everything right from setting up your website, designing, testing and executing it will take care by the team flawlessly.

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10 Signs You Should Invest In Mobile App Development.

mobile-app-development-services

We all have seen how some things become revolutionary. An ideal example of this would be the time when Smartphones were launched and Mobile App Development Services started getting popularity. We call it revolutionary because it has changed the various aspect of life for an individual as well as the business organizations. An individual spends around 21% of the total time on his Smartphone, and if we talk about business, the mobile apps are changing the face of every business. Companies with Mobile apps gets more prospects, conversions, and satisfied clients as compared to others.

We all have seen how some things become revolutionary. An ideal example of this would be the time when Smartphones were launched and Mobile App Development Services started getting popularity. We call it revolutionary because it has changed the various aspect of life for an individual as well as the business organizations. An individual spends around 21% of the total time on his Smartphone, and if we talk about business, the mobile apps are changing the face of every business. Companies with Mobile apps gets more prospects, conversions, and satisfied clients as compared to others.

With addition to it, following are some of the interesting facts that will convince you to invest in the mobile apps development services for your business:

It creates more customer engagement: With mobile apps, your business is right in the customer’s palm. He can access it in a single touch, and if you are promoting something or creating a value through it, it can engage your customers naturally. Unlike websites and physical offices, it’s not a pain to keep your customers involved to your service/ sales pages. Plus, with some interesting value added services like small games, you can keep the customers pleased round the clock.

It’s very convenient for customers: Reaching your products and services is so much easy with the Mobile apps development. You just have to find a way to convince your customer to install the mobile apps on their phones, and that can be done only when the customers will get a value through that app. So if you want to make the customers fall in love with your app, you need to find something that would impress your audience. Once installed, that App will help your clients to conveniently reach your services, your support team, and the payment section.

Sales Conversion is just effortless: It has to be effortless. Your products and services are right in front of your customers, you send a deal and you get it done. So effortless. Converting a prospect is very easy as you get the list of your interested clients and then after some negotiations you surely can get them converted.

It can be used even at the odd hours: Imagine you are idle at the odd hours and you want to access something. Will you prefer to switch on your laptop or simply unlock your phone and open an app in a single touch? Surely the phone. You can even get the customizations about happy hours done through the mobile app development company whom you are dealing with.

You can find out what exactly your customer wants: Through the mobile apps analysis, you can find out what your customers are preferring more and which product has the maximum sale. Once you find out what attracts your customers, you can add more product similar to it. If the customers have everything that he loves, what can stop your organization from growing?

Better opportunity for customer service: If at all, your customers get unhappy due to some reasons, you get a direct access to the customer’s smartphone to bring a smile again. Even if the customers are satisfied, you can keep sending various push notifications about discount offers, new additions etc.

I found these factors amazing enough to invest (if I had a business, of course). If not now, there won’t be any options for companies after a couple of years. The world will be on mobile, and meeting the changing trends is what a successful organization does. If you are finding a company who offers innovative mobile apps development services, eLuminous technologies would be a good option to consider. They have worked on a number of mobile apps development projects till the date and take a pride in announcing about their App which got recognized as the best of 2014 by Apple Store.

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