Magento Web Development: An asset to the eCommerce industry.

You all know how the e-commerce industry is taking a great hike nowadays. But I am sure you are not aware of the contribution that Magento Web Development have made to this growing industry. It’s like when you talk about e-commerce, you will be recommended to go with Magento. Magento makes it easier for individuals and developers to configure an e-commerce website and customize it as per the choice. You can add as many products, remove them as per the stock situations without getting a downtime for the website. This is the real beauty of Magento e-commerce, it scales up and down as per your need.

magento web development

There are so many different reasons that most of the reputed companies go with Magento, and some of them are listed below:

Versatile platform:

As I said, you can add & remove the products on the go and can also categorize them as per your choice anytime. With Magento Web Development, you get to implement your own ideas as it allows you to show your website’s unique side to the world. You might have seen some websites have different colors, some have different kinds of filters, offerings, dropdowns, different categories etc., All this is possible with Magento. You can do every change that you want without getting your website performance affected.

Stress-free integration of third party tools:

Want to connect your shopping site with various payment gateways, mailing software or other related applications? Not a problem with Magento. It allows easy integration of various third-party tools like eBay, PayPal, Aweber, mail chimp, google shopping etc. This helps in making the marketing and selling of goods and services available on the website easier. You can add any add-on anytime with the help of a developer without having to suspend the website.

Flexible Content management:

Usually, e-commerce websites are expected to display a huge set of collection on their websites so that customers can choose something of their choice and make an order. If you have a limited range of products, the customer will likely prefer to pick your competitors. To avoid this, Magento Web Development offers a very flexible content management system that have the capability to display more than half a million of products on the website. So you add any number of products, the website won’t get affected. Because of this flexible nature, reputed firms rely on Magento.

Mobile responsive layout:

To meet the growing needs for the mobile responsiveness, Magento has updated its platform which executes each and every website with a mobile responsive layout. This will help you to save time and cost required to build a separate mobile-friendly website for mobile users. So let your customer check your website through any device, be assured that he will have an amazing browsing experience.

Smart Filters:

Magento has this unique filter system that uses the search term clouds, product name filters, color filters, brand filters, size filters, price filters etc. so that people can get what they actually look for. These filters make the shopping experience completely amazing. This also saves the time of developers as they don’t need to code for each and every filter demanded by the site owner.

Vast community support:

As Magento community edition is the open source platform, it carries a vast community support in its operations. More than 240,000 business all over the globe uses Magento for their e-commerce needs. To serve this ever-growing demands for Magento Website Development, there are over 800000 developers worldwide who are working for this community and who manage the updates in Magento as per the industry standards.

SEO & Promotion friendly:

If you are building your site with Magento, be assured that your website is going to rank well in the search engines. It is because of the SEO friendly features that it offers. It has appropriate options to add the title tags, Meta descriptions, Meta keywords, and excerpts etc. which are very important to indexing the website in the search engines. It also allows some of the best social networking platform’s integration for easy sharing, promotions, and selling.

If you too want to build an e-commerce website which leaves your audience impressed, eLuminous technologies have well-qualified and technically adept Magento Developers for hire. No matter what product or services you own, we make an incredible shopping experience for every user that browse the website developed by us.

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Alert! Delays in developing your mobile responsive website can kill your online business soon.

You all know how mobile devices are replacing the desktops & laptops nowadays. A survey says that almost 73% of people prefer to use mobile devices to check websites and related information rather than browsing it on laptops and desktops. So what if your site isn’t updated to a Responsive web design? There are fair chances that a) your customers will end up having troubles to read and understand the content or the services b) They will switch to your competitors website who has a Mobile responsive websites and c) They will save your website URL to a reminder box which may get subsequently forgotten. If you aren’t aware, there is also a “d” factor added to these points, and that is – Google’s Mobile friendly algorithm update, which is set to run effective April 21st, 2015. This is something very big for this year and this will have a significant effect on your website rankings in the search engines.

Google, considering the growing number of mobile users, might have to run this update to keep the users interest protected and to stay ahead of its competitor search engine players. Google’s Webmaster Central Blog says that “When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps.” We definitely agree to it. This giant player needs a pat on the back for understanding the user’s mind, meeting up their convenience level and adapting to the changing usage patterns of its audience. Google has officially announced that it will use the website’s mobile friendliness as a ranking signal. It means that your website may drop its ranking if it does not have a Responsive web design, as it is clearly mentioned that the websites who are mobile-optimized will have a great advantage of search engine ranking.

If you check your webmaster’s account, you might have already got a message from Google to make your site mobile responsive to avoid negative effects of this algorithm update. Here’s the screenshot of one of my personal website which wasn’t mobile optimized:

Advantages & Disadvantages

Like every update from Google, this update too will have its own advantages and disadvantages. The advantages will, ofcourse, be experienced by the website owners who already have Responsive web designs or who have redesigned their old websites to responsive sites. They will have a positive effect on their search engine ranking as compared to those haven’t taken their viewer’s browsing experience seriously. Disappointment will be faced by those are still in the 2k8 era when having just a simple desktop friendly website was considered decent. Google team doesn’t live in the same stereotypical time for long, they have to change things according to the changing trends. So if you are still not planning to consider redesigning your website to a responsive website, brace yourselves to face the drips in your Google ranking.

If you aren’t sure if your website is Mobile friendly or not, you can check this Mobile friendly Test.

Go Mobile!

Our own team, along with our customers have experienced a noteworthy growth in the mobile traffic since last 6 months. And this was enough for us to understand the importance of switching to a mobile friendly website.  If you are very serious about your online ranking and business, we highly recommend to find a Responsive Web Design Company and give your website a new look ASAP. Mobile is no more the future of Internet, it is the present too. Take this opportunity to give your users a great browsing experience with your website.

The bottom line of this write-up is that responsive web design is no more just about the “look and feel” of your website, it has become one of the important ranking factors too.

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