In the last week of April this year, we saw Magento announced its Enterprise edition 1.14.2 with various amazing features for better ROI. Magento Web development has become more than a fun job for developers after these changes. There are so many things that have been taken into consideration from both, developers as well as customer’s point of view. It has always been the first choice for e-commerce websites and this edition will give more power to the community. Most of the bugs are fixed and various functions are added to make a better shopping experience for users. If you want to find out the changes made in a new edition of Magento, keep reading.
1) More power to streamline Customer engagement.
Magento Web Development gives an authority to add various options which boost and maintains the customer’s interest in the website. There are better options for the customer to stay tuned to the website through the social media accounts as well. Customers can also choose to purchase the products later. There are also options for merchants to arrange contests through social media and integrate them with the website.
2) Five New Automated Product Category sorting options:
Apart from what I mentioned in the previous point, there has been an addition of total five new automated product categories in the new Magento edition. This edition offers an access to the merchants to re-arrange various categories to display the best-sellers, higher-margin products or latest products at the top of the category. Merchants can also filter the products based on their colors and can create seasonal campaigns for the customers. The customers can sort the products based on the color and the seasonal campaigns. Whenever any of the product is removed or is out of stock, these automated product tools continue to make adjustments and filters in the available options.
3) Enhanced Google Tag Manager for better tracking:
The new edition has an enhanced Google Tag Manager which enables the merchants to track the audience of his website easily with the help of tracking tags. It helps them by generating the reports for the following activities: audience measurement, customizations, retargeting, search engine marketing and various other features without even changing and modifying the code. Another benefit of Magento Web development is that it can directly send the conversion and shopping reports to the Google analytics enhanced e-commerce and third-party analytics solutions which help the merchants to measure his periodic sales and reach reports.
4) Easy-to-develop Magento iOS App:
T he new Magento edition includes Magento Mobile SDK that allows the merchants to create a Magento iOS app effortlessly. This app comprises various features that most of the businesses and customer expects i.e., user accounts, promotional categories, customer credits, checkout process and also an API that basically connects this App to the Magento Web store.
5) Automated Functional Testing Frameworks:
T his is the best part of the updates. Both, Magento Enterprise edition as well as the Community edition supports nearly 170 automated functional testing frameworks which will effectively help the overall quality of the website. Magento Web development has another benefit as it will also save a lot of time that is invested in testing as most of the basic things such as the adding extensions, upgrading and customizing can be done and tested by the merchants on their level itself.
If you are a developer, the new edition is definitely going to make you fall in love with the Magento Web Development. Want to give it a try? Connect with eLuminous Technologies who have an expertise in eCommerce development, especially Magento. Everything right from setting up your website, designing, testing and executing it will take care by the team flawlessly.