Looking at the huge number of apps available in the market, 93% of new users become inactive within 3-5 days of sign up, so it’s crucial to engage the users in this initial period. To avoid this user drop off, mobile app developers need to implement mobile app onboarding tactic.
Mobile app onboarding is a tactic that increases the probability of new users successfully adopt your product. It has been observed that onboarding yields 73% more revenue as compared to other stages of the customer journey. Though mobile app onboarding process alone is not enough to retain your user base, it will definitely help you to get more sign-ups. And it won’t do anything for long-term enhancement. This is where mobile app developers need to employ some tactics to increase likelihood engage the users & eventually encourage returning visitors.
- Determine the value:
Most of us are in a belief that speed is the most important factor for creating an effective onboarding experience. We think it should be like ‘Get the user into the app as soon as possible with less number of barriers by minimizing the amount of information required for registration. Indeed, it is important but at the same time presenting value is also necessary. This helps the user to understand the core value of your app which can maintain their interest for a long term.
- Use empty screens to improve productivity:
Once our basic motto of getting the user into the app, they will have very small content to engage with like ‘Thank You’ message. But these empty screens offer a great opportunity to improve onboarding process, assisting, educating users. You can take the examples of WhatsApp, Snapchat as it immediately asks a user to setup the profile photo or taken straight from the camera.
- Provide optimal assistance to users:
Imagine you are asking the user to go through the user guide/ tutorial before using the app instead of offering helpful information required action! No-one is ready to invest much of time in reading the instructions & implementing afterward. Looking at the average human attention span of 8 seconds, manual/tutorials would be a big barrier for entry.
- Utilize Success Steps:
When the user completes the task of initial registration/engagement within your app, it’s to acknowledge users that they have achieved their first win. You can do this by defining success states to build confidence in users that they are on right track. This is where you can build a positive connection between your users & app.
We all know, there are numerous factors contributing to mobile app success, but I am sure these tips for mobile app onboarding can help mobile app developers to increase the possibility of users successfully sign up & stick around.