Mobile app abandonment is one of the major concern when building a mobile app.

What if it downloaded & never opened again?

Although the count of downloads is important, what actually matters is ‘Daily Active Users’. Research says that around 24% of users abandon an app after first use. As of March 2017, Google Play store was placed at 2.8 million apps while app store allowed users to choose between 2.2 million available apps. However, there are many reasons that contribute to making users abandon to your app. Here are the top reasons:

  • Crashes & Bugs
  • Poor UX
  • Load Times
  • Ad Clutter

Let’s check out which key points to consider in order to keep users loyal to your app & how you can combat mobile application abandonment:

Simplify Onboarding:

As I already shared some strategies for successful mobile app onboarding, seamless onboarding experience can significantly reduce app abandonment rate. Simplify sign up, login process with less information collection from the user. Focus on what your users want to achieve from downloading your app and set that as a foundation for your app. Don’t forget common onboarding pitfalls. Always provide ‘skip’ button so users can simply opt out from the process if they want to dive into the main features of the app. It is a continuous effort that you can always improve over time.

Take UX Seriously:

Failing to provide a product/service that is intuitive to users will put them off in few seconds of installing. Some common examples of poor user experience are lack of personalized notifications, authorizations. You should give the control of your app to users by monitoring & updating it accordingly. Try to design it to exceed the expectations of your USP. Think hard about onboarding, how can make it as simple as possible.

Give more value to your app:

Research shows that free apps are easily abandoned as compared to paid apps. It is not because free apps don’t provide value to users – it is just that there is no financial reason to keep it. So it’s a time to rethink your app monetization strategy. If an app offers tools & services, it would be ideal to go for pay-per-download.

User Privacy is of Prime Importance:

Privacy violation is one the biggest flaws among users from using your app. It is obvious that anyone will discard an app that asks too many permissions upon opening it the first time. Users are aware that some personal information with in-app permissions is required to use the app, still, developers should precisely plan privacy requirements for their apps.

Track your data & optimize your app:

It is always good to put efforts in pre-release of the app but you should not forget it after the release of the app. When your app is in an app store, it is crucial to see if your app is being used & is engaging the right audience. You should keep the keen eye on the following metrics to track your data:

  • Acquisition Metrics
  • Engagement Metrics
  • Behaviour Metrics
  • Quality Metrics
  • Retention Metrics

Customer Re-engagement:

With in-app communication, Push notifications are an effective way to reach users if strategically. Social media, newsletters, email, text reminders by giving interesting news for your audience & re-direct them to your app.

Our mobile app developers have a thorough understanding of all these pre-release, post-release key points with excellent development skillsets. Please comment to get in touch with them.

POSTED IN: September 22, 2017 Gauri Pawar