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Intelligent Solution for Pharmaceutical Salesforce

Data-Driven Decision Making: How Pharmaceutical Company Improved Sales Forecasting with an Intelligent Solution?

Business Impact

Time Saving Data Forecasting helped the client to plan production & saved 90% of the total time
Accessibility On-field Sales Team gets push notifications for medicine deadlines, dosage selection, competitor analysis
Efficiency Mobile app helped in inventory management, avoiding stock-outs & improving supply chain efficiency
Quick Decisions Streamlined operations, improved sales team's performance helped managers with quick strategy decisions

Johnson & Johnson is a well-known pharmaceutical brand all over the world

Sales team didn't have access to competitor activity, which made challenging to develop strategies to beat competition

Manual evaluation of On-field Sales Team’s performance

Forecasting of specific medicine usage was missing

Adding managerial hierarchy for real-time reports, data analysis, notifications were absent

Push notifications to the sales team reminding them of medicine deadlines & dosage selection

Developed Android & iOS apps for On-field Sales people to collect data in terms of medicines, dosage and analyze the competitors too

Developed Dashboard for graphical representation of data collected from apps to help admin for strategic decisions

The dashboard provided real-time reports, data analysis & notifications to the managerial hierarchy

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