‘Perfection is a process’ Replace ‘perfection’ in the above quote with ‘A/B testing’ and it would still make eminent sense. Achieving the perfect website, mobile application or marketing campaign requires you to tinker around with several facets. This helps you understand which changes find approval with your users, thus allowing…

A website, after all, is just a website. How does it matter if belongs to a small business or a large enterprise, right? Well, the answer to that is not straightforward. Among the primary differences between a seemingly ‘normal’ website and an enterprise website is the CMS – content management…

Over the last couple of years, React Native Development has taken the app development world by storm, and with good reason. It turned out to be the magic wand that enabled businesses to rationalize costs, get their ideas to the market faster and create a well-optimized and responsive user experience….

Developing a mobile app entails several challenges. To make things harder, many of these challenges reside in mutually exclusive silos. A good example of this is when you are looking to develop an app in a short period but with great performance. Another case is when you want to publish…

‘Reliability!’ That right there is one common concern that binds modern software teams across different service categories and rapidly-evolving architectures. For someone who’s tasked with leading the organisation into the future, it is easy to overlook routine issues like capacity constraints, defects and regressions and irrational workloads. And when you…