‘Perfection is a process’ Replace ‘perfection’ in the above quote with ‘A/B testing’ and it would still make eminent sense. Achieving the perfect website, mobile application or marketing campaign requires you to tinker around with several facets. This helps you understand which changes find approval with your users, thus allowing…
A website, after all, is just a website. How does it matter if belongs to a small business or a large enterprise, right? Well, the answer to that is not straightforward. Among the primary differences between a seemingly ‘normal’ website and an enterprise website is the CMS – content management…
Over the last couple of years, React Native Development has taken the app development world by storm, and with good reason. It turned out to be the magic wand that enabled businesses to rationalize costs, get their ideas to the market faster and create a well-optimized and responsive user experience….
Developing a mobile app entails several challenges. To make things harder, many of these challenges reside in mutually exclusive silos. A good example of this is when you are looking to develop an app in a short period but with great performance. Another case is when you want to publish…
That the conversion rate is the single most important metric in any digital marketing campaign is a mantra that many marketers hold dear. And to think of it, there’s nothing inherently wrong with that assumption. After all, it’s the metric that acts as a bridge between the implementation of various…
‘Reliability!’ That right there is one common concern that binds modern software teams across different service categories and rapidly-evolving architectures. For someone who’s tasked with leading the organisation into the future, it is easy to overlook routine issues like capacity constraints, defects and regressions and irrational workloads. And when you…
‘Faster time to market’ That right there is pretty much the Holy Grail for any digital agency. Delivering a product fast and flawless has a direct and positive impact on the bottomline of your customer, and thereby, on your own as well. That sounds simple enough, doesn’t it? The march…
The new year has begun & it’s hard to believe how fast 2018 flew by. Over the previous year, the mobile app market perceived just over 27 billion downloads, which is a growth of 11% as that of 2017. With their enormous fame, mobile applications serve to be an amazing…
Full-stack Development can be a pretty daunting industry for first-timers. Many of our clients are new to the startup scene, and I have found that most of them are itching to get a straight, honest answer about their key concerns. Well, I’m here to pull the rug out. And beat…
Choosing from amongst even the most popular JavaScript frameworks for a new project can be a challenging process. There seems to be a new trickle gaining popularity every year or so, and the previous ones don’t seem to lose steam either! The javascript Selection process should be done based on…
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