Gauri Palkhedkar
Stop Making These 7 A/B Testing Mistakes Today
Stop Making These 7 A/B Testing Mistakes Today

‘Perfection is a process’ Replace ‘perfection’ in the above quote with ‘A/B testing’ and it would still make eminent sense. Achieving the perfect website, mobile application or marketing campaign requires you to tinker around with several facets. This helps you understand which changes find approval with your users, thus allowing…

4 Key Questions on Reliability That Digital Agency CEOs Must Ask Themselves

‘Reliability!’ That right there is one common concern that binds modern software teams across different service categories and rapidly-evolving architectures. For someone who’s tasked with leading the organisation into the future, it is easy to overlook routine issues like capacity constraints, defects and regressions and irrational workloads. And when you…