Consumers never had it so good. Millions of eCommerce stores are vying for their money, which means greater competition, lower prices, and better service. And a similar case could be made for merchants too. After all, several e-commerce platforms are battling it out to get more and more merchants to…
The eCommerce market is growing, and at breakneck speed. By 2021, worldwide online retail sales are projected at $4.9 trillion. That’s close to a quarter of the estimated American GDP for 2019. However, competing for a slice of that giant pie is more than 20 million eCommerce websites around the…
As consumers, we live in an age of abundance. It doesn’t matter what you want to consume or buy, there are countless options to choose from. While this is great news for consumers, it also presents a problem for sellers – or in this context, eCommerce sellers. With a fair…
You’ve painstakingly built your new Shopify online store. You’ve worked with expert Shopify developers to get it right and have also spent money and time in promoting the store through SEO and social media. Your efforts start paying off and the Shopify store starts getting a steady stream of visitors….
In the first of this two-part series, we compared Magento and Shopify on parameters like ease of use, themes and templates, apps and add-ons, and payment gateways. These are four of the most essential things you need before selling your products and services online. Getting things up and running is…
To go with Shopify or Magento; this is a dilemma that many merchants face, especially if they are new to online selling. Compounding matters further is how evenly matched these two e-commerce platforms are. Both offer a long feature list, beautiful designs and layouts, proven scalability and most importantly, let…
Spurring organization such as eLuminous Technologies which has its forte in multiple services like custom web development, mobile app development, web design, front-end development, and business intelligence solutions succeeds in generating interest of a well known and reputed online aggregator- GoodFirms. GoodFirms is an online B2B aggregator which serves as…
‘Perfection is a process’ Replace ‘perfection’ in the above quote with ‘A/B testing’ and it would still make eminent sense. Achieving the perfect website, mobile application or marketing campaign requires you to tinker around with several facets. This helps you understand which changes find approval with your users, thus allowing…
That the conversion rate is the single most important metric in any digital marketing campaign is a mantra that many marketers hold dear. And to think of it, there’s nothing inherently wrong with that assumption. After all, it’s the metric that acts as a bridge between the implementation of various…
‘Reliability!’ That right there is one common concern that binds modern software teams across different service categories and rapidly-evolving architectures. For someone who’s tasked with leading the organisation into the future, it is easy to overlook routine issues like capacity constraints, defects and regressions and irrational workloads. And when you…
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