Everything to Know

Everything to Know About the All-New Meta AI App

Team ET
Team ET Clutch-recognized IT Service Provider
Updated On September 4, 2025

Meta has officially entered the AI assistant showdown with the launch of its much-anticipated Meta AI app. It is a standalone application designed to rival ChatGPT and Google’s Gemini. This new app integrates seamlessly with Meta’s platforms, including WhatsApp, Instagram, Facebook, and Messenger, offering its users a unified AI experience.

Let’s see what this app is all about!

What is the Meta AI App?

The Meta AI app was launched in April 2025 and is powered by Meta’s most advanced large language model, Llama 4. Available on iOS and Android in select countries, including the US, Australia, Canada, and New Zealand, the app offers a sleek interface and deep integration across Meta platforms. Users can ask questions, generate images, get recommendations, and even have conversations, all within one ecosystem!

Meta AI Upate Twitter

Features That Set it Apart

Let’s understand the key features that the Meta AI app is offering.

  • Conversational Voice Mode: Unlike typical assistants, Meta AI features a real-time voice mode with a more human tone. It’s still in beta, but early access testers report fluid, back-and-forth dialogue capabilities.
  • Image Creation On-The-Fly: Just type a prompt, and Meta AI will generate an image instantly. You can also modify pictures using commands like ‘Reset it’ or ‘Change the background to a beach sunset.’
  • Discover Feed: This social twist lets you share, remix, and engage with AI-generated content. Thinks of it as an Instagram Reel for AI ideas, which is engaging, enables you to remix, and is community-driven.
  • Multi-Platform Access: Whether you’re chatting in WhatsApp, commenting on Instagram, or creating a post on Facebook, Meta AI is seamlessly integrated to offer contextual assistance.
  • Smart Glasses Integration: Meta’s Ray-Ban smart glasses are also getting AI power. You can now ask questions or get real-time assistance with the Meta AI smart glasses hands-free.

Llama 4 vs ChatGPT 4

Let’s take a glance at the difference between Llama 4 and ChatGPT 4 based on model and performance below:

Aspect Llama 4 ChatGPT 4
Model Architecture Transformer-based; part of the LLaMA (Large Language Model Meta AI) series Transformer-based; part of the GPT (Generative Pre-Trained Transformer) series
Model Type Open-weight LLM (available to researchers and developers) Closed proprietary model (API & ChatGPT only)
Performance Focus Optimized for fast, lightweight inference on edge devices and consumer platforms High accuracy and depth for reasoning, coding, creative writing, and general knowledge
Multimodal Capabilities Text and image generation; voice mode in beta (Meta AI app) Fully multimodal (text, vision, audio); image input and generation, code interpreter
Memory and Context Not yet fully memory-integrated; session-based in Meta AI Long context memory (32k tokens in GPT-4 Turbo), persistent memory for user preferences (ChatGPT)
Fine-tuning Flexibility Open for fine-tuning with restrictions, mainly for research Closed model; fine-tuning not publicly available, but instruction-tuned
Speed and Efficiency Lightweight, designed for real-time use in consumer devices and apps High-performing, but heavier; better suited for cloud-based or API applications

Controversy and Concerns

The launch of the Meta AI app might be impressive, but it hasn’t dodged criticism. Privacy watchdogs and everyday users alike are raising eyebrows at how Meta handles data. There’s growing unease about the possibility of user interactions and even public posts being used to train the AI behind the scenes. While users in the EU are seeing GDPR opt-out prompts, the bigger question is: how much of what you say to Meta AI is actually private?

Adding to the concern, some early testers discovered that the AI was generating questionable replies, even in chats involving minors. Meta has acknowledged the issue and says it’s working on tightening the guardrails. Still, the episode has sparked fresh debate around AI safety, especially when it’s baked right into the apps people use every day.

AI at Full Speed

To keep pace with the growing demand and the evolution of AI, Meta is restructuring its entire approach to AI. It has recently split its AI division into two focused units:

  • One team is laser-focused on integrating AI into everyday experiences, such as the Meta AI app, smart glasses, and chat tools across its platforms.
  • Another team focuses on AGI research and foundational models, advancing Meta’s core models, such as Llama 4.

This restructuring is Meta’s signal to the world that it’s no longer just a social media company now but a serious AI contender.

The Bigger Picture

Let’s zoom out. In our opinion, Meta’s AI push isn’t just about keeping up with ChatGPT or Gemini. It’s about how we use technology, from casual voice prompts to real-time creative support.

Whether you want quick answers while texting a friend or you’re looking to whip up AI-generated visuals for your next post, Meta AI is trying to be the assistant you didn’t know you needed. But as this tech gets more integrated into your digital life, the trade-off becomes clearer: you get speed and smarts, but your data plays a big part in it.

Now, the real question is: How much are you willing to share your data for the convenience that feels like magic?

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