Today, businesses are looking to offer exceptional user experience through sound digital solutions. Be it an intuitive web portal or a customized mobile application, creating a convenient online space has become the need of the hour.
To match the dynamic customer demand and sustain in today’s competitive market, technologies are emerging at a brisk pace. So, as a business, you should be well aware of the popular trends redefining web portal development.
Proper knowledge of this facet can ensure you conduct fruitful discussions with a web portal developer. This way, you can receive high ROI and deliver splendid experiences to your customers, vendors, or employees.
Let’s cut to the chase now. This article contains straightforward details on the top ten trends reshaping the web portal development process. Scroll ahead to delve into an intriguing collection of technologies you can leverage for your digital portal.
1. Accelerated Mobile Pages
This trend has become a steady inclusion in the web portal development domain. Accelerated mobile pages (AMPs) is an open-source project. This framework intends to enhance the performance of website pages on mobile devices.
By 2028, experts estimate the number of smartphone users to reach a colossal 6.2 billion mark. So, your web portal, with the AMP feature, can capitalize on such a massive user base. With a dipping attention span of users, it is crucial for companies to deliver apps that have faster loading speeds.
So, AMPs are one of the significant trends in 2023. With AMPs, you can save money on implementing additional tools for fast UX.
Here are some of the noteworthy benefits of accelerated mobile pages:
- Low bounce rates
- Positive impact on SEO
- Better website performance
- High user-centric approach
Overall, this trend is vital in 2023 and can remain critical in the success of web portal development.
2. Dark Mode
The use of digital devices and solutions has become a necessity for several individuals. However, many professionals have also become wary of eye strain and fatigue due to constant digital exposure.
For this purpose, developers emphasize the inclusion of dark mode during web portal development. This feature inverts the colors of a portal. In addition, dark mode eliminates the use of specific color shades, resulting in energy saving.
Using CSS media queries can enable developers to create a portal that supports dark mode. So, this trend will continue to rise as various individuals prefer viewing web pages with this setting.
3. Cloud Utility and Computing
The cloud computing market has a valuation of over USD 490 billion. This figure clearly indicates that cloud technology has become a significant trend in the digital domain.
Here are the benefits of cloud technology that can bolster web portal development:
- Top-notch data security
- Prevents the hassle of storage space
- Provides convenient access to data
- Good inclusion for resource management
Furthermore, cloud computing allows developers to work on projects in a more efficient way. Cloud resources empower remote teams to share insights and develop web portals at a faster pace.
As a result, the web portal development speed becomes quick, and companies can launch portals at a brisk rate.
4. Serverless Architecture
Traditional web portal development employs the use of a server for accessing business logic. In addition, servers are essential for communication. However, there is one downside to this conventional aspect.
Servers consist of several software and hardware components. The technical teams need to maintain the proper state of these elements by installing regular security updates. In addition, data backup is essential to avoid any loss of information.
With the serverless architecture trend, you can overcome the challenges of maintaining servers. A third-party provider manages the server infrastructure. So, businesses do not need to invest money in maintenance activities. Furthermore, web portal development becomes more scalable as developers can build responsive applications without the hassle of hardware failure.
5. Advanced Voice Search
The era of Alexa, Google Assistant, and Siri is prominent to the rise of voice search functionality. Optimization of voice assistant features is one of the top web portal development trends in 2023 and beyond.
This technology ensures that your web portal is accessible through a voice command. The user can explore different functionalities of your portal by using the prominent voice assistants. This trend is prominent as customers can access crucial information on the portal at their convenience. Also, the technology enhances user experience, leading to a potential rise in conversions.
A reliable web portal development company can guide you to leverage this trend in a customized manner.
6. Chatbots Powered Through Artificial Intelligence
The scope of artificial intelligence is growing beyond imagination. Today, this technology can refine the services of web portals by powering different functionalities.
Chatbots enhance the user experience by offering real-time insights on general queries. Further, these tools are well-suited to reducing customer service costs. You can also receive insights on customer behavior and queries, which can help modify your web portal accordingly.
These benefits of AI chatbots are sufficient for developers to capitalize on this trend profoundly. So, it will not be surprising to witness more web portals implementing these bots in the next decade.
7. PWA or Progressive Web Applications
A progressive web app is software that runs on a device independent of the browser. It functions nearly as a native application and offers the features you can receive from a website.
Here are some of the distinct advantages of PWAs:•
- No load on-device storage
- Flexibility in distribution
- Easy installation of the app
- Reduction in development costs
- Offline working functionality
- No need for a separate app store
Progressive web apps will witness a steep rise due to such advantages. Notably, many reputed brands like Uber witnessed an increase in website traffic by implementing progressive web app development. So, your business can leverage this trend and create user-centric web portals.
8. Personalized Content
Users have become more particular about the content they receive on their devices. Whether customers or third-party vendors, web portals should offer a tailor-made experience to captivate their attention.
So, content personalization has become one of the main trends in web portal development. This technology involves the use of machine learning algorithms to detect user preferences. The algorithms enable data extraction to offer appropriate content to users.
In addition to this primary benefit, personalization (based on machine learning) offers the following advantages:
- Access to real-time user analytics
- Opportunity to perform A/B testing
- Better relevant recommendations
- Potential increase in conversion rates
All these factors are a testament to content personalization’s growing popularity. If you own a business, hiring dedicated developers and content creators who can capitalize on this web portal development trend is crucial.
For professional implementation, contact an authentic web development vendor. Such organizations have a team of professionals who can work on developing sound personalized services on software and content fronts.
9. Cybersecurity Threats and Relevant Measures
Cybercrimes are on the rise in this era. In fact, companies had to spend USD 4.35 million globally on tackling data breaches. This trend of combating cybersecurity threats can continue in 2023 and beyond.
However, to counter these threats, you can witness native cybersecurity solutions in the market.
Here are some of the prominent cybersecurity examples that are trending in the web portal development scene:
- Two-factor authentication
- Patch management
- Dedicated operations center
- In-built malware checks
So, companies focus on employing counteractive solutions to save costs and protect user data from cybercriminals. However, with the rise in the technical proficiency of hackers, it is essential for businesses to invest in robust security measures. For this purpose, professional software developers can prove crucial in suggesting the best ways to safeguard privacy and critical user information.
Notably, there can also be a rise in non-traditional cybersecurity measures in the near future.
10. Rise in Augmented Reality
Finally, this trend in web portal development is one of the most interesting ones. Augmented reality (AR) can potentially enhance user experience on a website or browser. This technology is becoming prominent as WebAR.
The use of web augmented reality can be more beneficial for e-commerce businesses. The web portals of such companies can empower customers with features to try a product through augmented reality. In addition, the convenience of shopping can refine user experience (UX) drastically.
Be it furniture placement, new apparel, or visualizing the working of a brand-new device, WebAR can fulfill all requirements. Amazon is one of the prime examples to start this enticing web portal development trend.
These web portal development trends can reshape the way we approach building our online presence. After observing all these technologies and happenings, one thing is clear – user-centric services will continue to become a top priority for modern companies.
In addition, native cybersecurity solutions will become essential to safeguard the security of web portals. At times like these, you can choose a dependable web portal development organization to implement suitable trends for your project.
Avdhoot is a fervent technical writer who aims to create valuable content that offers detailed insights to readers. He believes in utilizing various elements that make the content original, readable, and comprehensible. You can witness him indulging in sports, photography or enjoying a long drive on the city’s outskirts when not writing.