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Understanding White Label Web Design & Development

Understanding White Label Web Design & Development
blog-author Nitin 20+ Years of Exp. Delivery Head
Avner Avner Technical Writer

Imagine a setup where a partner company develops software, and you sell it under your brand name. Doesn’t it sound a tad relaxing? Well, if you want to leverage this approach, try white label web design.

This term falls under outsourcing. You partner with a dependable web development vendor, and they take care of all the technical activities.

The IT outsourcing global market is all set to grow at a CAGR of 11% by 2028. So, the time to try white label web development services is apposite. But if you are unfamiliar with the terminology, fret not!

This blog explains white label web development and offers vital insights that can prove valuable for any business. So, scroll ahead and acquaint yourself with a smart IT outsourcing strategy.

What is a White Label Web Design?

White Label Web Design

It is obvious. You don’t hire a white label web design agency without knowing the basics. So, here’s a simple explanation:

  • A white label implies a blank tag
  • It doesn’t have a name or ownership on it
  • You can insert any branding on the white label

Now, connect the same concept in web development.

A white label web design is the process in which a firm develops a website without any branding. The target organization can then use this website with its brand name.

A Hypothetical Example

Consider you choose our white label web design services. Your client is a furniture manufacturer who wants a custom website to sell their products.

Instead of building the website from scratch, you approach us and explain the client’s requirements. Then, we assign a team of dedicated developers to develop the website. You label the site with your brand name and sell it to your client.

We won’t associate our name with this website. So, what do you get?

  • You don’t need to hire new developers.
  • Your team can focus on other activities.
  • You don’t even need to worry about the tech stack.

All in all, white label web development services save time and money. You can expand your clientele or focus more on marketing activities, but the website will still be the product you deliver.

The Advantages of White Label Web Design

The concept is easy to understand, right?

Yes, white label web development is primarily similar to outsourcing. However, it explicitly covers website design.

There is one significant difference between traditional IT outsourcing and white label web design:

  • In outsourcing, you hire professionals to work on your project.
  • White label web design enables you to resell the project to another client.

This section will explain how white label web development can benefit your business.

1. Smart Expansion Strategy

Expansion Strategy

Think about it. Maintaining an internal team for web design can be expensive. You need developers, UI/UX designers, QA testers, content writers, SEO executives, and digital marketing specialists.

In addition, you need to invest in software, equipment, and maintain a robust IT infrastructure.

You can partner with a white label web development agency to eliminate upfront costs. Just pay as you go and expand your customer base by enhancing your marketing and promotional activities.

2. On-demand Expertise

On-demand Expertise

You cannot hire all types of developers. Or we can modify this statement as – ‘you don’t need to hire all types of developers.’


The IT sector has numerous frameworks. Now, it is challenging to cover all the bases and hire experts who know each framework. A smart way to fill the talent gap is hiring a white label web design agency.

This way, you can receive the services of various experts on demand. Practically, this form of outsourcing helps establish your presence as an all-round web development vendor.

3. Wide Portfolio


This benefit is an extension of the previous one. If you are a marketing agency, it can be tricky to hire in-house web developers for potential projects.

At the same time, you would want to expand your portfolio beyond a couple of IT services, right?

White label web design can be the perfect solution. You don’t need to build a specialized web design team. Simply contact a white label web development agency and sell the website under your brand name.

4. Faster Turnaround Time (TAT)

Turnaround Time

With white labeling, you can develop websites quickly. This advantage is due to the specialized programmers at the white label web development agency.

The dedicated developers take care of all technical facets, like choosing the best tech stack for coding and designing. In the meantime, you can focus on client relationship management or promotional activities.

So, white label web design is all about being smart in today’s era. With proper planning, you can always make the best utilization of this IT outsourcing category.

Tips to Choose the Best White Label Web Design Agency

The market has several options in all categories. So, choosing the most relevant one for your requirements becomes tricky.

This section will offer some practical insights on choosing white label web development services that can suffice your requirements.

Follow a Systematic Research Process

Research Process

You can use a combination of channels to find the best white label web design agencies.

  • Offline: Contact your connections and ask for their preferred choices. You can even attend conferences, trade shows, or B2B seminars to connect with top white label web design companies.
  • Online: Search on reputed and neutral marketplaces like Clutch. Also, browse through LinkedIn and some reliable Google results to make a handy list.

Focus on aspects like industry experience, team strength, certifications, and review the portfolio of your potential options. The best white label web design agencies invest in thoughtful content like blogs, case studies, and white papers.

Connect and Communicate Frankly

Connect and Communicate

Once you shortlist your potential white label web design vendors, it’s time to connect. Focus on:

  • Clear communication
  • Collaborative approach
  • Responsiveness

You can gauge the professionalism of a white label web design firm through offline or online meetings. Discuss all the requirements and expectations beforehand.

Staying transparent and evaluating whether your potential vendor aligns with your work culture is vital. At this stage, being frank about aspects like code ownership, NDA, and post-launch support is crucial.

Be Clear about Pricing and Value Proposition


White labeling is a clear-cut deal. So, you need to get the best output for your investment. In other words, the ROI should be high.

A white label web development agency should help achieve your goals. Thus, you need to be clear about your value addition.

Do you want to generate more leads? Maybe you have a high focus on profitability. Perhaps you want to expand your services. The end goal can vary. But clarity will take you far.

In addition, you should receive transparent quotes from the white label web design agency. Be wary of hidden fees or additional charges. It is vital to understand that cheap is not always the best bet. Focus on balancing between expenses and top-quality work.

Note: You can also request a trial period to assess whether white label web design is right for your company.

To Wrap Up

White label web design is a unique type of IT outsourcing service. In this offering, a dedicated IT company develops a website as per requirements. Then, you can insert your desired brand name and sell this website.

This way, you can save time, resources, and money while expanding your portfolio. Partnering with a dependable white label web development agency can have several advantages. First, this strategy allows you to expand your service scope. Next, you can hire on-demand expertise and gain a competitive edge due to fast TAT.

Conduct thorough research to connect with the most suitable vendor. Use a blend of offline and online tactics to shortlist the best white label web design agencies. Next, communicate your requirements clearly and analyze aspects like ROI.

What’s more? Team ET can make white label web design easier for you. Just contact us and discuss your requirements!

Frequently Asked Questions

1. Is white labeling legal?

Yes. White labeling is legal. However, to ensure complete safety, sign clear agreements with resale rights and be transparent about intellectual property.

2. What are some problems with white labeling?

Quality control is one of the most significant issues with white labeling. Hidden costs, long-term dependency, and limited customizations are other common challenges. To prevent such problems, ensure you choose a reliable white label web design agency.

3. Is it ethical to hire white label web design services?

Absolutely. With this approach, your clients receive top-quality digital products or services. However, make sure you pick a reputed white label web development agency and stay honest with your end clients.

4. What is white labeled product development?

White labeled product development is the process of acquiring a pre-existing or developed product from a manufacturer and then branding it as your own. In this outsourcing strategy, you don’t need to invest in developing a new product from scratch.

5. How do white-label IT products or services help?

White labeling allows you to resell the software under your brand to multiple customers. With minimum configurations in the payment process, branding of the end customer, or accounting for his process parameters, the white-label software can be reused quickly.

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