The first impression of your Business is based almost exclusively on your website, so redesigning your website isn’t a task to take casually. It requires a good understanding of time, thought, money and web designer’s skills.

Your website is one of the primary elements of your marketing strategy, right?

Here are six reasons why you should redesign your website.
  • Your website isn’t responsive.

More than 20% of all web traffic show up from mobile devices. If your site isn’t responsive yet then there are chances you’re losing leads. Mobile users have made it clear they want to have an excellent UX on their devices, the same ones as they have on desktops. So this should be the main priority for your company if it hasn’t already been made one.

  • Your competitors changed their site.

You don’t need to rebuild your website every time when one of your competitors changes theirs. Having said that, if they make changes that increase their rankings extensively and end up pushing you down in searches, its likely time to make adjustments to your site.

Have you spend some time on a competitor’s site and realized that it could meet your goals better than your website? It’s time to get serious, roll up your sleeves and get busy.

  • You aren’t getting the results you want.

Is your website attractive, functional, and pixel-perfect? Amazing! But if you still aren’t getting the results you want, it’s meaningless.  If you aren’t happy with your results, it’s time to redesign. Here are few points that you should think of:

  • Is your site too text-heavy?
  • Does your site be your company’s voice and speak directly to your target audience?
  • Is your landing page inspiring people to learn more by digging deeper, or they are simply pleasing pages?
  • Does your call-to-action convert visitors into leads and customers?
  • You have an effective web design strategy.

If you’re already considering a redesign, it’s possible you’ve found about what doesn’t work well in the design process. Discuss it with an expert and take suggestion before taking any further action. Check the information you’ve gathered about what works on your current site and plan accordingly. You’ll be able to tell if your current user’s needs are being fulfilled.

  • Your design is simply outdated.

A website that was designed a few years ago can look very outdated when compared to a new design that is built with current trends and practices.

A few years ago websites with animation, sound were popular but today its’ totally opposite. Clear design that provides effortless navigation and a focus on user experience are preferred.

  • Not 100% confident and proud.

If you look at your website and you are not 100% confident and proud of it then a change is needed. What will your potential customers and visitors think of the website if you, yourself are not confident enough?

Your website is an investment, yet most business owners do not treat it as such. You need to have a noticeable online presence these days and that involves competent looking and functioning website.


Do you think you’re in need of a website redesign? Connect with our certified web designers who have been helping our clients in various business domains.

POSTED IN: May 1, 2017 Roshan Koshy