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Integrating Social Media in Web Portal Development

Integrating Social Media in Web Portal Development
blog-author Avner TL, Technical Writer

In today’s era, you need to be at the forefront of all the prominent marketing strategies to boost sales. Along the same lines, leveraging platforms like social media is one of the significant inclusions to sustain in today’s competitive world.

With a user base of over 4.8 billion, social media is a budding ground for potential customers. However, utilizing all the current opportunities is essential to capitalize on this digital asset.

In addition to promoting or marketing your brand on online social media platforms, it is vital to integrate these sites into your web portal development process. This way, you can redirect traffic and increase engagements profoundly.

As a business, you should implement proven tactics for seamless social media integration. Scroll ahead to understand this process and create a better online portal for high conversions.

The Importance of Social Media Integration in Web Portal Development

The benefits of social media integration

You might cover all the vital technical facets while developing portals. However, in some cases, the response from your target audience can seem unsatisfactory.

Amongst all the possible reasons, the lack of online social presence can be one of the main culprits for this situation. Hence, your custom web portal development process should be foolproof and include effective social media integration.

Here are the main benefits of integrating social media accounts while developing portals:

  • Expansion of social following: Using apt integrations, your website visitors can easily view the company’s social media accounts. As a result, the rise in the following base can prove fruitful for an increase in the number of potential buyers
  • Attractive UX of the website: To create a better online portal, you need to develop an engaging UI and UX. By integrating social media, you increase the interest levels of the visitors. So, this aspect creates a positive impact on the user experience and boosts your brand’s reputation
  • Increase in conversations: Social media icons on a portal website encourage visitors to share, follow, and post comments on your content. This way, the rise in conversations can create more traction, leading to a potential improvement in the target audience base
  • Boost in online social presence: Through social media integration, your portal website can redirect visitors to the company’s LinkedIn, Twitter, Facebook, or other online accounts. This function increases traffic to your official pages, thereby enhancing the digital presence

So, to experience these advantages of social media integration in your custom web portal development process, you can follow these approaches:

  • Connect with a reliable IT vendor
  • Hire dedicated developers or outsource
  • Build a solid in-house technical team
  • Utilize options like team augmentation

Now that you are well aware of the pros and importance of social media integration, it is time to proceed toward the next step. The subsequent section explains ways to blend social media accounts during and after web portal development.

How to Incorporate Social Media Accounts While Developing Portals

Certain strategies can help create a better online portal and utilize social media profoundly. Notably, you can implement these tips without much hassle. Scroll below and bolster your web portal development process with these actionable insights.

1. Include Clear Social Media Account Icons

Include Clear Social Media Account Icons

This point is relatively straightforward. Simple social media icons on your portal website can prove ergonomic for visitors. The placement of these icons becomes crucial for conversion purposes.

During web portal development, skilled developers can consider the following locations for integrating social media icons:

  • Top of the page
  • Small icons at the bottom
  • Near an interesting image
  • Floating icons at CTA

The icons can change depending on your target audience. For instance, some companies might have a considerable user base on image-oriented sites like Instagram and Facebook. On the contrary, some businesses are more active on professional platforms like LinkedIn.

So, ensure that you use icons selectively during web portal development. Do not overcrowd the portal website with too many integrations.

  • A Simple Example

Consider the example of GreenStone Farm Credit Services. This rural lending business has a simple homepage that follows the appropriate content placement.

Include Clear Social Media Account Icons


Notably, the social media icons are all at the bottom, making it convenient for users to explore their online presence.

2. Use the Share Functionality

Use the Share Functionality

This web portal development tip for social media integration is similar to using icons. However, in this case, you encourage users to share your content on prominent online platforms.

To effectively implement this tactic, you need high-quality content on your portal website. So, ensure you place the ‘share’ or ‘follow’ integration at suitable places.

Here are the most relevant pages or content that you should focus on for integrating the ‘share’ functionality:

  • Product pages
  • Custom service content
  • News and events
  • Blogs
  • Articles
  • Case studies

The share icons enable users to distribute content on social media. This way, you can witness an increment in online popularity. However, you should not embed the ‘share’ buttons on every portal website page. Only integrate these icons when you feel a visitor can most likely share the content piece.

A custom web portal development company can suggest the best placement for the share integration.

  • A Simple Example

The popular company, Google, has a dedicated blog section. If you open any interesting topic, the share option is available on the right-hand side.

Use the Share Functionality


As you can observe, the social media integration for Google blogs is available in the form of sharing. You can send the piece on Twitter, Facebook, LinkedIn, and via email.

So, when you ensure that you use this tactic during web portal development.

3. Integrate the Review Widget

Integrate the Review Widget

The social media review widget is a valuable addition that can refine your testimonials page. Instead of inserting text-based client comments, you can use a section containing comments from your customers along with their profile pictures.

For instance, publishing tweets or Google reviews is a potentially rewarding tactic and can help create a better online portal. You can use relevant plugins to embed client reviews on your web portal. Below the multiple testimonials, you simply need to create a ‘Leave a Review’ CTA.

  • A Simple Example

Smash Balloon is a WordPress plugin site that is a good option for integrating the social media review widget. Here is a simple page that explains how you can utilize such functionality irrespective of the business type.

Integrate the Review Widget


The social wall of this brand contains reviews of different clients. If you follow the same model during custom web portal development, the customer testimonials can gain more authenticity.

4. Insert Social Media Video Testimonials

Insert Social Media Video Testimonials

Today, video content is trending as online customers prefer straightforward visuals that save time and convey the message easily. In fact, 39% of B2B marketers use this medium for client testimonials on their websites.

Social media platforms containing videos can make an excellent addition to your portal website. If you want to bolster the chances of boosting sales, integrate YouTube videos during web portal development.

Here are some of the web portal positions to consider this social media for promotional intent:

  • Homepage
  • Dedicated landing page
  • Customer stories

You should plan beforehand while developing portals to keep a dedicated space for YouTube testimonials. Creative businesses can also integrate Instagram reels as part of their web portal development plan.

  • A Simple Example

Airbnb is a famous brand that works as an online accommodation marketplace. Their website utilizes the power of storytelling and videos to connect different people.

Notably, their Resource Center has YouTube videos and guides that inform, educate, promote, and connect with the target audience.

Insert Social Media Video Testimonials

While developing portals, you can utilize this strategy and embed social media video content. This tactic can help create a resource base, educate the target audience, or promote your company’s product through video marketing.

5. Use Social Media Login Options

Use Social Media Login Options

The custom web portal development process focuses on offering tailor-made experiences to the target audience. So, you can leverage the power and influence of social media to add another layer to such personalized UX.

Instead of encouraging visitors to create a new login account for your portal website, provide a social media alternative. This way, the added convenience leads to an increase in user satisfaction, thereby improving the chances of customer acquisition.

You can integrate a social media login pop-up at an appropriate location. This option is usually valid when a customer wants to choose your services. The web portal development processes need to include proper codes to capture the main information of a user’s social media. So, hiring dedicated developers is crucial to benefit from this integration.

  • A Simple Example

The famous online fashion retailer, Asos, is an excellent example to illustrate social media login integration. To create a new account on this company’s web portal, you simply need to use one of the following options:

  • Social media account
  • Email address

Notably, such a portal website allows more flexibility for new customers.

Use Social Media Login Options

So, to build a better online portal than your competitors, you should take inspiration from such well-known websites.

Handy Tips While Integrating Social Media During Web Portal Development

As a business in the modern digital era, you need to pay decent attention to your online activities. From visitor metrics to using the right technology stack, covering all the technical facets is vital.

With regard to social media integration, you should follow specific pointers to gain an edge over your competitors. Explore this table to note some useful tips and boost your web portal development process.

Table: Valuable Tips for Effective Web Portal Social Media Integration

Sr. No. Tip Explanation
1 Leverage Analytics Use appropriate tools to track user patterns, click rates, and social media traffic. Modify the integrations to build a better online portal if the results are not satisfactory
2 Do Not Over-integrate It is a good notion to resist the urge to embed social media integrations on every page. Also, limit the icons whenever possible. This way, the overall look of your portal website will feel neat
3 Respect User Privacy If possible, mention a note on your web portal about the data usage policy. Portray your adherence to data privacy and safety. This way, visitors can gain some trust in your business and enter their social account details without hesitation


To Wrap Up

Social media integration in web portal development is essential to boosting conversions. This facet enables you to embed social media account links on your portal’s content.

For the best online results, you can follow some proven ways to create a better online portal with social media integration. Use icons, review widgets, social wall, share functionality, and video testimonials to redirect online traffic.

You can also encourage visitors to join your portal by signing in with their social media accounts. An experienced custom web portal development company can help you in this process. So, reach out to companies like eLuminous Technologies Pvt. Ltd. for developing portals and covering such vital aspects.

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