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Developed FDA compliant eCommerce platform in 90 days

From Legacy System to Global Expansion: A Case Study on Developing a Multi-Lingual, Multi-Currency eCommerce Platform

Business Impact

Rollout in 90 Days Successful rollout across 3 countries within 90 days
Quick Business Expansion Business expansion to new territories Canada, France, and the USA
Empowered Decision Making Country-specific eCommerce capabilities helped the Marketing and Sales team prepare for the market expansion plans
Brand Awareness The success of the platform helped the client increase brand awareness & established itself as a leader in baby care products

About Client

UK based Pharma Company selling baby care products using web-based legacy system in the domestic market

Challenges

The client had a basic eCommerce program which was proving inadequate to cater to business complexity

The legacy system lacked scalability to support new business territories

Required showcasing products that are approved by the country-specific FDA & legal compliance

The new system required the capability to support multi-lingual contents

Our Solution

We proactively suggested using Magento enterprise edition as the best Content Management System to support multi-currency and multi-lingual e-commerce platform

Deployed responsive design considering customer first approach

Content localization to comply with geography-specific languages, currencies, and taxation laws

Centralized administration and data management for effective content management across multiple websites

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