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arrow View all Case Studies

How We Used ServiceNow Implementation to Transform CRM Operations

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    Industry Telecom and Service Provider

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    Company Tier-1 Service Provider

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    Location Indonesia

Business analyst working

Project Summary

A fast-growing Indonesian internet service provider (ISP) was struggling with a legacy CRM that couldn't keep pace with increasing demand. Our team delivered a ServiceNow consulting and customization solution to streamline operations.

Customer Onboarding Efficiency Customer onboarding was slow
Customer Onboarding Efficiency Installations were disordered
Customer Onboarding Efficiency Billing processes were fragmented
Customer Onboarding Efficiency Leadership visibility was non-existent

Customer Onboarding Efficiency The Solution: Choosing the Right Platform

After methodical analysis of our client's pain points, we selected ServiceNow as the enterprise-grade workflow automation platform. Key decision factors included ServiceNow's comprehensive capabilities in incident management, service catalog, role-based access control, and proven track record for CRM transformation.

Customer Onboarding Efficiency

This is the story of how a growing Indonesian ISP achieved 15% faster operations, real-time visibility, and streamlined resource management using ServiceNow.

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DoubleRight Key Results:

15%

Improvement in operational efficiency

20%

Faster incident resolution times

100%

Automation of customer onboarding workflows

Real-time dashboards for leadership visibility

Real-time dashboards for leadership visibility

About Client

DoubleRight Client

A fast-growing internet service provider serving residential and enterprise customers across Indonesia.

DoubleRight Challenge

Legacy CRM couldn't support growth. This required a comprehensive ServiceNow solution with

  • Unorganized request management causing high turnaround times
  • Manual billing and invoice generation prone to errors
  • Siloed teams (Sales, NOC, Billing) unable to collaborate efficiently
  • No real-time dashboards for operational clarity

DoubleRight Our Role: ServiceNow Consulting & Implementation Partner

We served as the primary ServiceNow implementation partner, replacing the legacy CRM and delivering a fully customized platform that aligned with their business needs.

  • Implemented ServiceNow Modules: System Users & Roles, Customer Management, Inventory Management, Incident Management
  • ServiceNow Configuration: Super Admin, Admin, Sales, Billing, NOC roles with custom workflows
  • Development Stack: JavaScript, ServiceNow ITSM platform
  • Timeline: 9 months (Design → Development → Testing → Rollout)
Customer Onboarding Efficiency

After evaluating the legacy CRM, it was clear that only a robust, enterprise-grade platform could handle their operational complexity. ServiceNow's comprehensive capabilities—including incident management, task automation, SLA tracking, role-based access, and service catalog integration—made it the ideal choice.

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DoubleRight Step 1: Implementing ServiceNow RBAC (Role-Based Access Control)

We mapped five distinct roles directly to business responsibilities:

Super Admin Admin Sales Billing NOC

DoubleRight Step 2: Automating Customer Onboarding with ServiceNow Workflow Engine

We rebuilt the entire customer onboarding process as an automated ServiceNow workflow, replacing manual coordination with intelligent task routing:

  • Customer signs up on the self-service portal
  • Subscription plan selection triggers automated task creation
  • Site Engineer receives feasibility check task (location-based)
  • Installation Engineer task auto-generates with device allocation via Service Catalog
  • Supervisor receives activation task
  • Finance team receives automated notification
  • Invoice cycle auto-generates based on subscription tier
  • SLAs enforced at each stage to track completion and prevent delays
Customer Onboarding Efficiency

This end-to-end ServiceNow workflow automation eliminated manual touchpoints, reduced errors by 95%, and ensured 100% accountability across departments. -Technical Director, Client

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Our Solution: Transforming Operations with ServiceNow Platform Capabilities

Our ServiceNow developers rebuilt fragmented workflows into a single, intelligent operational backbone. Instead of juggling disconnected tools and manual processes, every operation was now managed through a unified ServiceNow platform.

  • Automated Lifecycle Handling: Managing signup, activation, and billing end-to-end, ensuring no customer was lost in manual processes
  • Task & SLA Automation: Converting every onboarding step into ServiceNow tasks, each governed by SLAs to track progress and prevent delays
  • Billing & Invoicing Automation: Automatically generating billing cycles and invoices upon account activation, minimizing disputes and manual errors
  • Incident Management: Enabling NOC teams to log, track, and resolve installation or connectivity incidents directly within ServiceNow
  • Service Catalog Integration: Allowing installation engineers to request and allocate devices in real-time with automated supervisor approvals
Customer Onboarding Efficiency

Leadership Dashboards: Providing executives with instant, real-time visibility into revenue trends, outstanding invoices, open incidents, and installation workloads ServiceNow became the operational backbone instantly. Tasks that once required endless coordination were now automated, and incidents were resolved faster than ever.

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Business Impact: Quantifiable ServiceNow Implementation Results

15%

Improvement in operational efficiency: achieved through automated task assignments and SLA-driven workflows

20%

Faster incident resolution: reducing downtime and ensuring superior customer satisfaction

Real-time dashboards for leadership visibility

High clarity for leadership: via real-time dashboards on revenue, incidents, and installation workloads

Real-time dashboards for leadership visibility

Streamlined resource management: with ServiceNow service catalog integration, ensuring perfect alignment of devices, teams, and approvals

Customer Onboarding Efficiency

The biggest win? Teams now focus less on administrative challenges and more on delivering reliable, customer-first services at scale.

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What the Future Holds: Advanced ServiceNow Platform Capabilities

The implementation was just the beginning. With a strong foundation in automated onboarding, incident management, and billing, our client is now positioned to scale operations seamlessly. The roadmap includes:

  • Predictive Incident Management: Leveraging AI and machine learning within ServiceNow to identify and resolve connectivity issues before they impact customers
  • AI-Powered Self-Service Portals: Enabling customers to manage subscriptions, upgrades, and support tickets autonomously
  • Advanced Analytics & Reporting: Expanding real-time dashboards to include churn predictions, SLA compliance insights, and revenue forecasting
  • End-to-End Service Automation: Integrating additional workflows directly into the ServiceNow ecosystem for complete operational automation
Customer Onboarding Efficiency

With these advanced initiatives, our dedicated ServiceNow developers are ensuring that every customer touchpoint is faster, smarter, and more reliable.

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