Why Large Enterprises World Over are Warming Up to WordPress?
Gauri Pawar

A website, after all, is just a website. How does it matter if belongs to a small business or a large enterprise, right? Well, the answer to that is not straightforward. Among the primary differences between a seemingly ‘normal’ website and an enterprise website is the CMS – content management system. In an enterprise setup, the CMS comes equipped with a greater combination of strategies and tools compared to a normal one. This combination helps an enterprise WordPress Development Services address a variety of needs which include, but are not limited to, design, brand focus, SEO, marketing, storage management, content, software integration, security and digital preservation.

How does WordPress figure into this? You see, WordPress was initially conceptualized as a platform for blogging back in 2003. And while it morphed into a comprehensive CMS over the years and grew massively in popularity among non-enterprise websites owners, it never really caught the fancy of large enterprises. Reasons offered for the same include(d) lack of scalability, inadequate security, vulnerability to spam, tricky workflow, plug-in safety concerns and trouble managing complex content layouts.

The Tide is Turning

Apart from being renowned names in their respective fields, The Washington Post, Sony Music, Walt Disney, Harvard and Microsoft have another thing in common. Their websites used WordPress. These are massive enterprises in their own right and host hundreds of thousands, if not millions, of unique visitors every day.

While the strengths of WordPress have certainly contributed to its growing popularity, there is also the fact that it’s being constantly updated to keep up with the challenges faced by enterprises. For instance, the new WordPress 5.2 security enhancements make it harder than ever before to attack and disrupt the platform.

Advantages of WordPress for Enterprises

1) High Reliability – At the enterprise level, reliability is broadly defined as scalability, stability, customizability, multi-vendor operability, multi-site and multilingual functionality. WordPress tackles each of those requirements with aplomb. And unlike proprietary solutions that are impervious to market movements, WordPress makes it easier for enterprises to match a step with fast-changing trends. Cases in point, WP themes are natively responsive (mobile ready) while the WordPress REST API makes it easier than ever for developers to add new (enterprise-grade!) features to the platform.

2) More Secure Than Ever – Let’s start with one of the most oft-repeated accusations hurled against WordPress – ‘It’s just not safe enough for enterprises’. With close to a third of all websites out there powered by WordPress, it’s natural for the platform to be a target of malicious activity. However, WordPress’ committed and timely development cycle ensures it’s updated with security improvements and new features regularly. And while the low entry barrier to plug-in and theme development can birth dodgy entries, they can be avoided by sticking to trusted releases only. Enterprises, or any entity using WordPress for that matter, can further reinforce their online presence by opting for secured WP hosting, deploying security plug-ins, keeping all systems and software updated, buying DDoS protection, performing regular backups, limiting admin access, disabling XML-RPC, securing database and connections etc.

3) Peerless Flexibility – One of the platform’s strongest suits is flexibility. WordPress can be used for almost any purpose. For instance, it can act as the backend for a JavaScript surface or even a mobile application. Its vast plug-in repository offers solutions to a variety of problems and in case an enterprise wants to create a proprietary plug-in, robust WordPress APIs are available. There is also the fact that it’s highly customizable, right from page templates to the editor. And like traditional enterprise-grade CMS, WordPress can be integrated with market automation tools and CRM systems. This allows enterprises the freedom to incorporate their design and work principles into the WordPress CMS.

4) Content-friendly – With so much content being consumed today, content marketing is an indispensable part of any enterprise’s marketing strategy. WordPress scores big here as the platform is tailor-made for publishing a variety of high-quality content. The new Gutenberg editor makes it a breeze to write, publish, schedule, draft and revise content. Portals like Wired and TechCrunch are proof that an enterprise-grade WordPress CMS is capable of handling several hundred pages of content and millions of visitors without a hiccup every day.

5) SEO-friendly – Optimizing a website for SEO becomes a whole lot easier if it uses WordPress. From optimizing the permalink structure to creating appropriate Meta content, generating XML sitemaps, and adding alt text to images, the ways to optimize WordPress for SEO are numerous. The underlying code further makes it easy to index while countless social media integration and SEO plug-ins make a WordPress website highly palatable to search engines.

6) Enterprise-grade Hosting – As more and more enterprises are embracing WordPress for their web presence, there has been a rise in the number of providers who specialize in offering enterprise WordPress hosting. Large sites often require a ton of resources and round the clock support, which an enterprise-grade WordPress hosting provider can offer.

A Strong Case for Enterprise-grade WordPress

A good enterprise-grade website must augment brand analysis, UI and UX strategy, responsive design and development, content strategy, analytics setup, SEO audits, digital marketing, content management support, customization of features and services and overall security.

WordPress today serves each of those functions rather well. It enables visitors to easily find your website and navigate it, helps you provide valuable and fresh content, allows tracking/analysis for business purposes and cultivate leads and interest. Furthermore, it’s highly customizable, affordable, scalable and thanks to its open source nature, has a massive community backing it around the world.

WordPress, by a long mile, has long been the preferred choice of small businesses or individuals. But thanks to the above advantages, it cements WordPress Development Services as a solid option for enterprise-level websites and projects.

 

POSTED IN: May 27, 2019 Gauri Pawar

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