As consumers, we live in an age of abundance. It doesn’t matter what you want to consume or buy, there are countless options to choose from. While this is great news for consumers, it also presents a problem for sellers – or in this context, eCommerce sellers. With a fair…

Gauri Pawar
What’s New in iOS 13? – Take a Deep Dive

The latest version of iOS was eagerly awaited by fans and iPhone app developers alike. Apple first showcased iOS 13 in Beta form at WWDC 2019 in early June. This was followed by the launch of a stable version on September 19, just a day before the iPhone 11’s release….

You’ve painstakingly built your new Shopify online store. You’ve worked with expert Shopify developers to get it right and have also spent money and time in promoting the store through SEO and social media. Your efforts start paying off and the Shopify store starts getting a steady stream of visitors….

‘Perfection is a process’ Replace ‘perfection’ in the above quote with ‘A/B testing’ and it would still make eminent sense. Achieving the perfect website, mobile application or marketing campaign requires you to tinker around with several facets. This helps you understand which changes find approval with your users, thus allowing…